Athlete Development

Athlete Development

The Story of Culture

The school team. The club team. The courts down the street. The private academy. Every environment comes with a story. A story of the beliefs and behaviours of...

Prioritise the process

There's no such thing as being time-poor. Rather, it's a misallocation of priorities. When the (seemingly) urgent takes precedence over the important. The result, is a...

Let the games begin

To meet the high-intensity demands of a competitive match, while at the same time withstanding fatigue, two things need to happen. First, your heart needs...

The Holistic Approach

No longer is developing the technical and tactical skills of the athlete enough. Now, developing the physical, cognitive, social and emotional skills of the person...

The Most Effective Use of Talent

How we behave depends on what is important to us. When our goal is winning the U15 league this season, we pick the bigger, faster...

Where do we find range?

Wherever you look, the world is becoming more specialised. Education. Business. And sport… where specific environments are being prioritised at younger and younger ages to...

Creative People

By nature, creative people: View the world uniquely; Have a wider range of emotions; Make connections between one thing and another in ways that...

The thing about feedback

We could express our approval for someone or something and acknowledge success. Or, we could state something to be true, something already there inside,...

Age – only a number?

Suppose the opening bowler chargers in and releases the ball towards off stump at 100 km/hr-1. The batter swings the bat and cuts the ball...

The evolution of injury

From our very first breath, we are designed to move. On a quest to satisfy fundamental needs, we learn to roll, crawl, stand and, eventually,...

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Debunking a common myth: Youth weight training

There are these common generational myths that have been passed down to us and it would be fair to say that we really don’t...

AD Alumni: Anna Steven

We're shining the spotlight on some of Athlete Development's alumni who are doing great things in their chosen sport. Meet sprinter Anna Steven, who...

Preparing for school and club sport

Now that school and club sports teams trainings and games are gearing up again, what can your young athletes do to better prepare for...

Pat Chat: Sleep enhancement for youth athletes

In the second of our three-part series,  AD Academy Programme Manager and Lead Coach Patrick Davenport focuses on the importance of sleep for the...

How can you build psychological safety?

When it comes to pursuing excellence, moving from where we are now to a place that is more effective, how we behave is what...