Welcome to the Athlete Development Blog – the home for parents and coaches wanting to help their kids be the best they can be.



Do You Want To Give Your Child the Best Chance of Reaching Their Sporting Dreams?

If you want to help your child or the young athletes you coach get more out of sport, then you’re in the right place!

Athlete Development is all about giving young athletes the opportunity, skills and support to be best the best they can be.

We’ve Spent Years Developing Our Programme

Athlete Development started back in 2004 as a small before school training programme. The aim was to help young athletes from all sports get fitter, faster, and more explosive, prevent injury, and improve their mental skills.

That programme still exists today, but while our aim hasn’t changed, our size and approach has evolved dramatically! Informed by a growing team of expert coaches and postgraduate research students, our programme is cutting edge in athletic and mental development for young athletes.

If you’d like to check out our Academy Training Programme, and sign up for a free trial, click HERE.

Inspiring, Teaching and Supporting Parents and Coaches

Athlete Development is also the home of loads of insightful and practical information for parents and coaches of youth athletes.

The blog itself has almost 120 articles and videos, but on the site you’ll also find our podcast, and a number of classes and workshops crafted to empower young athletes and P.E students with powerful new skills and inspirational experiences.

What Do You Need Help With?

Most new readers to Athlete Development come with dreams of helping their athletes improve their sporting performance. But they also come with one of a few common needs or challenges.

As a result, we’re organised this site into 6 categories to help you find the content the best suits your needs. These are:



Mental Skills

Strength & Conditioning



Subscribe to our Newsletter – It’s FREE

The best way to stay in touch with Athlete Development is to subscribe to our free weekly newsletter. It’s filled with all of our latest articles, podcast episodes and other news from the Athlete Development community.

It’s completely free and we promise to keep your details private.

I trust that you’ll find Athlete Development to be a useful resource. Please feel free to join in the conversation in our comments sections, or drop me a line if there’s anything specific you’re struggling with or would like to know more about.

We’re particularly active on social media, so I’d love to hear from you on Facebook, Twitter and Instagram.

Be the best you can be,

The AD Team.