When the ball goes in, we focus on what the athlete did to make it so. How fast she ran to make the break, how high she jumped above her opponent, and the perfect timing it took to make the shot.

However, what the athlete was thinking is hidden from view.

Action is coupled with thought.

Too often, we concentrate on improving the physical with little thought for what controls it.

What the athlete is thinking determines their behaviour. It affects both the decisions she makes and her ability to carry them out.

It’s why when designing environments for development, planning for the body and the mind is essential.

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Craig’s passion is helping athletes become the best that they can be. In February 2014, Craig completed his PhD, with a focus on athlete development, at AUT University and has lead Athlete Development since 2010. In that time he has seen the programme grow from strength to strength.

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