Athlete Development

Athlete Development

What is fitness?

One the most common questions a coach will ask us here at AD is “how can my athletes get fitter”? It’s a great question....

Why training the ‘beach muscles’ matters.

If you've ever set foot in a gym and thrown a bit of 'tin' around, you’ll know what I’m talking about here. Training ‘chest...

We’re the adults. It’s our problem.

Over-training in our top youth athletes is causing problems. We’re seeing higher injury rates, and more athletes failing to reach their potential than ever...

Introducing the modern-day Youth Sports Coach

To an untrained eye the understated work of today’s youth sports coach belies the calibre of the person required to do a successful job....

Is science making us stupid?

For 2 million years homo-sapiens roamed the earth as an insignificant animal, fighting for their survival. They were learners, yes, but they learned through...

What are you afraid of?

Throughout most of our lives, we respond to our fears by placing them into the category of “I’m afraid of”, “I’m afraid of using...

Young athletes are getting less skillful

When learning a new sport-specific skill, an athlete’s success relies heavily on their existing level of ‘movement literacy’. In other words, how quickly and...

Opportunity Cost of Choice

Opportunity cost is what you sacrifice when you choose one option over another. And we face an abundance of choices every day. What should my...

What does it really mean for my game? Please take note...

Netball is more physically demanding and competitive than ever before. And the best teams play the game at pace. Strength is a fundamental component of speed. Basically,...

It means more when there’s a ‘why’

Too often do we get caught up in the content. We believe that simply knowing more ‘stuff’ is what's important. Or that just by putting more information in front of our...

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Debunking a common myth: Youth weight training

There are these common generational myths that have been passed down to us and it would be fair to say that we really don’t...

AD Alumni: Anna Steven

We're shining the spotlight on some of Athlete Development's alumni who are doing great things in their chosen sport. Meet sprinter Anna Steven, who...

Preparing for school and club sport

Now that school and club sports teams trainings and games are gearing up again, what can your young athletes do to better prepare for...

Pat Chat: Sleep enhancement for youth athletes

In the second of our three-part series,  AD Academy Programme Manager and Lead Coach Patrick Davenport focuses on the importance of sleep for the...

How can you build psychological safety?

When it comes to pursuing excellence, moving from where we are now to a place that is more effective, how we behave is what...